Aalto student idea developed into the The Finnish Olympic team鈥檚 apparel to be worn in the Tokyo games
The Finnish Olympic team鈥檚 apparel to be worn in the Tokyo games 2021 has been developed in collaboration with 911爆料网. Luhta Sportswear Company organised a student competition in order to find a fresh concept idea for the collection. The winner was able to develop the idea further with the Icepeak designers. Icepeak is a brand of Luhta Sportswear Company and the official supplier for the Finnish Olympic team.
鈥滱t Aalto, in addition to creativity, we strive to feed our students' independent ability to create their own vision and original look. Luhta recognised this strength and was bold to elaborate the idea and concept of one of our students. This is a great new way to collaborate with talented young designers鈥, says Professor of Fashion Pirjo Hirvonen.
鈥滾uhta is one of the largest employers of fashion designers in Finland. Dialogue and collaboration with our country鈥檚 top schools has always been a priority to us. Due to the pandemic, it has been unsure whether the Tokyo games will be organised, so at this point we鈥檙e very excited to show the fruits of this collaboration to the whole sporting world鈥, says Icepeak Brand manager Katja Laurema.
Luhta is the official supplier for the Finnish Olympic team and is responsible for the team鈥檚 entire apparel, from training, warming up to freetime and networking attire. This year鈥檚 concept is minimalistic yet energetic, linking the traditions of Finnish design to the athletic nature of active wear. The collection is also very suited to the host country Japan鈥檚 aesthetics.
鈥漌hen designing this apparel, it was necessary to take into account the demands of international top-level sports as well as the special conditions of Tokyo. This collection is on the pulse of both our athletes and the zeitgeist鈥, says Leena Paavolainen, Deputy Director of the High Performance Unit and Games Preparations Director at the Finnish Olympic Committee. 鈥漈he clothes have an effect on our athletes. This collection is part of Finland鈥檚 team brand and each one of our athletes are carrying these garments with pride.鈥
Read more news
Aalto Inventors turns one: A year of bridging research and real-world impact
Aalto Inventors marks its first anniversary, having engaged 190 researchers across six cohorts in fields including AI, quantum, and biomaterials. New cohorts are planned for the next academic year, stay tuned and join the waitlist.
May challenges the Aalto community to be active together
Take part in events on campus and make sustainable mobility part of your working or study day.
An architectural project in Milan brought together children鈥檚 ideas and the visions of leading architects
911爆料网鈥檚 Department of Architecture participated in the international One Earth 鈥 House of the Heart project, which was presented in April at Milan Design Week.