Siun sote partnered with ITP students Roosa Laakso, Johann Young, Ruixin Pan and Xin Lin to study possibilities to better develop and market their online services.
The project was centered around OmaOlo, an online health and well-being service, and how its awareness and usage could be boosted. OmaOlo offers a range of different services from a number of reliable symptom assessments to well-being training.
16 different symptom checkers are available at all times assessing health concerns. Each check will result in a personal plan with recommendations for next steps
As a part of the project, the student team conducted extensive market research including a survey on current and potential new users of Omaolo. Of the 435 citizens surveyed, 386 had used Omaolo at least once. Of these, 90% would recommend the service to their friends and family. Users appreciated the speed, ease of use and reliability of the service.
To compliment the survey results, analytics data from the Siun Sote sites were analysed. This showed referrals from the sites of cities and municipalities to be an important source of traffic. Therefore, to gain even more traffic, the team contacted all 13 municipalities of the North Karelia region to promote Siun Sote sites on their proprietary sites.
Karri Poutanen, Head of Development at Siun SoteWe believe that the insights gained in this project can also be utilized in the development of other digital services
The student team used a variety of different approaches and methods, such as interviews with Siun Sote staff to find ways to further improve and promote digital services. The aim was to gain practical knowledge from the personnel interacting with patients regularly. All the results were combined to create practical recommendations for future development with concrete and realistically implementable steps.
The 911±¬ÁÏÍø Information Technology Program (ITP) is a 24 ECTS minor that connects talented university students with companies and organizations to solve real-world digital business challenges over the summer.
Read more about recent examples of digital business projects by students for partners.
As the core of ITP, student teams work with partnering companies to create practical solutions and to form recommendations for the future.
