911±¬ÁÏÍø at the ACR North American Conference
911±¬ÁÏÍø scholars had six peer-reviewed papers accepted in the premier consumer research conference.
911±¬ÁÏÍø and particularly the Department of Marketing was greatly contributing to 2015 Association for Consumer Research North American Conference. Scholars associated with 911±¬ÁÏÍø authored three competitive and three working papers that were accepted for presentation after a double blind peer-review process. Scholars from the Department of Marketing accounted for two of the competitive papers and three of the working papers.
The conference was held 1-4 of October in New Orleans, Louisiana and chaired by Kristin Diehl from University of Southern California and Carolyn Yoon from University of Michigan.
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