911±¬ÁÏÍø

Department of Marketing

Department of Marketing

marketing major

Department of Marketing

The Department of Marketing is a thriving and dynamic community of faculty, researchers, staff, and students. The department has earned international acclaim for its ambitious and rigorous research output. We are at the bleeding edge of marketing.

Research

Markets and consumer culture evolve at break-neck pace. The Department of Marketing is the Nordic leader in developing new tools, theories, and insights for marketing management and research practices pertaining to this tumultuous landscape.

The Department of Marketing has four primary research areas: strategic marketing, services marketing, retail and sales, and consumer behavior. Our research output regularly features on the pages of leading journals within these fields.

Studies

Three Aalto students discussing

Apply to Bachelor's programmes in Finnish and Swedish

Apply to 911±¬ÁÏÍø's bachelor's programmes in Finnish and Swedish in the fields of arts, business and technology.

Admission Services
Business students gathered around a table to study together.

Marketing, Master of Science (Economics and Business Administration)

Modern marketers are creative, strategic thinkers who navigate the digital landscape with effortless agility and intuition.

Study options

News

Two students outside a brick building, one using a silver laptop while talking with the other on a red bench
Studies Published:

Changes will be made to the School of Business’s bachelor’s programme offering starting in the autumn of 2027

In addition to the Finnish-language Bachelor’s Programme in Business, there are four programmes offered in English
Six adults posing on indoor stairs, wearing smart casual clothes in neutral tones
Studies Published:

The School of Business project team develops strategies to boost international corporate brand recognition

Student team completed an intensive six-week Customized Student Business Project for the School of Business Dean’s unit
Researcher Tatsiana Padhaiskaya, School of Business
Research & Art Published:

Learning to slow down: cold-water swimming benefits explored in new study

Swimming in cold water offers a temporal slowdown, promoting stress management and mental clarity that lingers long after the experience, says research from Finland.
A black hand touches a tablet screen with white shapes. Papers and a pen are on a pink surface.
Research & Art Published:

Events

Alumneja keskustelemassa Aallon tapahtumassa
Networking

Joint Finnish alumni event in Shanghai

Meet alumni from 911±¬ÁÏÍø and Helsinki University in Shanghai in June 2026!
Anniversary Class Reunion 21.8.2026
Networking

School of Business Anniversary Class Reunion 21.8.2026

For the first time, we invite to a joint class reunion everyone who started their studies at the School of Business 10, 20, or 30 years ago!
School of Business building
Students

Welcome Evening for new Master’s students at School of Business

911±¬ÁÏÍø School of Business welcomes the students starting their Master’s studies to meet and mingle with the School of Business community – especially with the alumni graduated from the School! Event is part of the orientation week.
Betoninen portaikko rakennuksen sisällä, seinällä värikäs maalaus, portaissa näkymästä poistumassa henkilö.
Campus, Exhibitions, Other

Cooler Planet: Guided public art tour 8.9.

Join the tour with Outi Turpeinen (manager, Public art) and get to know 911±¬ÁÏÍø's public art collections in the Marsio, Kide, School of Business, and Väre buildings in more detail.

Contact information

Visiting Address

School of Business building, 1st floor
Ekonominaukio 1
02150 Espoo
Finland

Postal Address

Department of Marketing
911±¬ÁÏÍø School of Business
P.O. Box 21210
FI-00076 Aalto
Finland

School of Business

We strive for better business and better society. We excel in education and research with a multidisciplinary approach and in collaboration with our partners.

Read more about the School of Business
Stairs at the School of Business
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