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Student Guide

Master's Programme in Marketing

For Aalto students
This site contains the student study guide for the Master’s Programme in Marketing. Here you will find the programme curriculum as well as detailed guidelines for planning your studies. All the materials and instructions are for the students in the programme. If you are interested in applying to the programme, follow the link at the bottom of the site to the application page.
Are you an applicant? View programme pages for applicants

Master's Programme in Marketing is organized by the School of Business.

The Master’s program in Marketing will offer a plural and diverse set of perspectives on how to make sense of and practice marketing, to help participants realize why marketing matters. The program is set up to enable both deep and broad learning depending on student interests. It encourages students to combine creative and critical thinking with rigour and expertise in research and analysis. At its best, the program will help shape future marketers who thrive in the face of multiple societal and domain-specific challenges, who will appreciate the connections between marketing and society, and who will recognize the key role that marketing will play in building a sustainable future.

Summer studies

News

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Campus, Cooperation, Studies, University Published:

May challenges the Aalto community to be active together

Take part in events on campus and make sustainable mobility part of your working or study day.
911±¬ÁÏÍø students on campus. Photo by: Aleksi Poutanen.
Studies Published:

Student - Share your views of language use at Aalto by 18 May

Your response is important. The survey will be used to develop general language practices at Aalto.
A student orchestra performs on steps while a crowd of students in colourful overalls and white caps watches.
Campus, Studies Published:

Students arrange fundraiser to tackle youth loneliness

The fundraising is ongoing until 2 May 2026
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Studies, University Published:

Events

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Campus, Students

Otaniemi on a sustainable path in May

A variety of events and activities on offer all May to remind people of sustainable choices in mobility.
Student Guide, tapahtumakuva
Students

Theses & Tomatoes: Start your studies with Pomodoro

Join us for guided studying and pick up tips for more effective work during Pomodoro sessions!
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Students

Career Design Lab: job search support

We will answer your questions about job hunting and provide feedback on your job application documents.
Student Guide, tapahtumakuva
Students

Theses & Tomatoes: Start your studies with Pomodoro

Join us for guided studying and pick up tips for more effective work during Pomodoro sessions!

Marketing, Master of Science (Economics and Business Administration)

Modern marketers are creative, strategic thinkers who navigate the digital landscape with effortless agility and intuition.

How to apply
Business students gathered around a table to study together.

Tuition fees

Tuition fee for tuition-fee students in this programme is 15,000 EUR/academic year. For more information, please see the Tuition fees and scholarships webpage in the Student Guide.

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